Berni and Baas gets to know your business, helps you identify what content matters and takes responsibility for getting it done.
The problem
There’s always something more urgent. A product launch, a customer meeting, another campaign. Content gets pushed down the list, even when everyone agrees it matters.
And when you do find the time, there’s more to it than writing. Someone needs to understand the audience, decide what’s worth creating, brief the work and see it through.
AI can speed things up. Freelancers can help. But the responsibility for keeping everything moving often still lands on your desk.
That’s the part we take off your plate.
How we help
Whether you need someone to take content work off your hands or a clearer idea of where to focus next, we can help.
Find out what content is worth creating, who it’s for and where to focus next.
You’ll receive:
We’ll also look at how your content is currently managed and where things may be getting stuck.
We get to know your business, help you prioritise what matters and take responsibility for keeping your content moving.
Depending on your needs, we can:
Publishing and distribution responsibilities will depend on the agreed scope and available platform access.
Working together
Good content starts with understanding the business behind it.
We take time to learn about your customers, your priorities and how your team works. Then we agree on what needs doing and get on with it.
We start with a conversation about your business, customers and priorities. We ask questions, review what’s already there and get a feel for what you’re trying to achieve.
Together, we work out where to focus, what needs doing and how we’ll work together. You’ll have a say in the important decisions, without needing to manage every detail.
We take care of the research, planning, writing and coordination. We stay in touch, share work for feedback and adjust as your priorities change.
Less briefing, chasing and juggling.More time for the rest of your work.
Berni and Baas uses AI-enabled workflows to support research, analysis and production. The thinking, decisions and responsibility for the work remain human.
About Berni and Baas
Berni and Baas is an independent content partner led by Adam Matthews, with experience spanning technology, content and business strategy.
Having worked with startups and larger organisations, including Microsoft and Workday, Adam brings an understanding of how technology businesses operate, communicate and grow.
That approach shapes Berni and Baas. We ask questions, do the research and take time to understand your customers and priorities, so the content we create has a clear purpose.
Behind the scenes, AI-enabled workflows help us work efficiently, while the thinking, editorial judgement and responsibility remain human.
Good to know
Start here
Whether you’re stretched for content capacity, struggling to keep things moving or unsure where to focus next, we’d be happy to hear what’s happening.
Tell us a little about your business and what you’re trying to achieve. We’ll take it from there.