Berni and Baas helps B2B technology companies understand what customers need, then turns that insight into a managed content operation.
The problem
A company can publish consistently and still struggle to explain what matters, reach the right customers or turn internal expertise into useful demand.
The constraint is often further upstream: customer understanding, strategic direction, distribution and the systems connecting them.
We work on that system—not just the next asset in the queue.
How we help
Start with a focused project when the direction is unclear. Bring us in as your managed content department when you need the function built and run.
For companies that need to understand the content problem before committing to ongoing work.
We help you clarify:
Outcome: A clear, evidence-informed direction for the content function.
A senior content function without the overhead of building a traditional team.
Depending on what the business needs, we can:
Outcome: The thinking, systems and execution needed to keep useful content moving.
Not sure which fits? Start with the problem.
Start a conversationOur approach
B&B starts with the problem, not a predetermined list of deliverables. We understand the customer, shape the content operation around what matters, run the work, and keep improving it over time.
We begin with the customer, the business, the existing content and the decisions content needs to support.
Discovery gives us the evidence to understand what matters, what is missing and where the real opportunity sits.
We turn that understanding into clear priorities, editorial direction and repeatable ways of working.
The aim is a content operation built around useful customer and company intelligence, not a generic production calendar.
We handle the research, planning, production, distribution and coordination needed to keep useful content moving.
The exact mix depends on what the business needs, rather than a predetermined set of deliverables.
Regular check-ins, performance signals and new customer or market insight feed back into the operation.
What we learn shapes what gets prioritised, changed or stopped next.
B&B uses AI-enabled workflows behind the scenes to accelerate research, synthesis, production and operations. Strategy, judgement and accountability remain human.
About Berni and Baas
Berni and Baas is led by Adam Matthews, a senior content strategist and operator with experience across technology, software and early-stage ventures.
Adam leads the thinking, relationships and strategic judgement. AI-native workflows and carefully chosen specialist support extend the work where they add real value.
The model is deliberately lean: high thinking capacity, strong execution leverage and low organisational overhead.
Start here
Tell us what is happening, what feels stuck and what you are trying to achieve. We’ll start there.
Start a conversation